Having mission, vision and values statements helps define the direction of a club. As a club strives to reach its objectives, reviewing these statements can help put the activities of a club into perspective. Please refer to the descriptions below for some ideas about mission, vision and values statements for your club.

Mission Statement
A mission statement declares broadly how a group or organization will work to help bring the stated vision into reality. It is the touchstone used to determine the validity and priority of all activity of the organization. Updating a mission statement periodically is a normal process for most organizations, as the organization learns more and better ways to approach the goals defined in that organization's envisioned world.

As an example, the statement below is the club mission provided Toastmasters International.

  The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth.

Vision Statement
A vision statement declares a vision of the future. It is a very succinct encapsulation of the reason for a group or organization to exist, and often consists of just a single sentence or two. In most situations, the vision statement for an organization changes very little over time.

A vision statement is sometimes called a picture of an organization in the future but it’s so much more than that. Your vision statement can be your inspiration, the framework for all your strategic planning. As an example, the statement below is the vision statement of Toastmasters International.

  To be the first-choice provider of dynamic, high-value, experiential communication and leadership skills development.

Value Statement
Values are traits or qualities that are considered worthwhile; they represent an organization’s highest priorities and deeply held driving forces. Value statements are grounded in values and define how people want to behave with each other in the organization. They describe actions which are the living enactment of the fundamental values held by most individuals within the organization.

Effective organizations identify and develop a clear, concise and shared meaning of values/beliefs, priorities, and direction so that everyone understands and can contribute. Here, for example, we see Toastmasters International’s value statement.

  Toastmasters International’s core values are integrity, dedication to excellence, service to the member, and respect for the individual. These are values worthy of a great organization, and we believe we should incorporate them as anchor points in every decision we make. Our core values provide us with a means of not only guiding but also evaluating our operations, our planning, and our vision for the future.