An important step in any organization, defining goals and objectives for your club and its members is critical to setting the direction of your club, determining the activities in the club, and outlining the steps needed to help make your club a success.

Mission, Vision and Values
Perhaps the first step in defining any set of goals is to state the vision and the mission of your club along with its core values. Once you know where you want to take your club, it will be much easier to determine the steps needed to get there.

Club Success Plan
After your club has defined its mission, the executive team should prepare a Club Success Plan detailing the specific targets for your club.

Distinguished Club Program
Many clubs use the Distinguished Club Program as the basis for defining their Club Success Plan - and for good reason. Administered annually by Toastmasters International, the Distinguished Club Program sets a number of goals for clubs to help grow and educate their membership. On reaching a certain number of these goals, clubs receive special recognition for their outstanding efforts in supporting their members. While reaching these goals does not necessarily ensure the success of a club, it does represent several very solid steps in the right direction.