Club
Promotion
Promoting your club to help increase its membership
is extremely important both in maintaining the overall
health of your club and in reinforcing the objectives
of Toastmasters: helping others improve their communication
skills.
Almost every club in Toastmasters has a certain level
of attrition. Adding new members not only helps keep
your club at a healthy level (20 members or more), but
these new members can also bring new ideas and perspectives
to your club, thereby increasing the variety and strength
of its membership.
Whether your club is a company club or a community
club, creating an effective promotional campaign is
vital to attracting guests, who will potentially become
new members. Listed below are some of the activities
to keep in mind as you plan promotional activities for
your club.
Traditional Publicity and
Promotion
The degree to which you can successfully promote your
club will be strongly influenced by the amount of publicity
your club can generate. There are many time-honored
activies that you can employ to help publicize and promote
your club, ranging from flyers to newspaper announcements
-- and sometimes even an article or two in a local publication.
Hotline
Sign up for the Hotline Contact List (aka
"Hotline Leads") and 'real time' web site
Hotline Registrations.
Club Web Site
In a relatively short period of time, the Internet
has become a serious communications tool, with millions
of people across the globe using it daily. As a new
form of communication, the web offers a terrific opportunity
for clubs to promote themselves more effectively to
a wider-ranging audience.
Speechcraft Program
Sponsoring a Speechcraft session is a very effective
way to spread the word about your club, introduce the
Toastmasters program to others, and show your club in
a very positive light.
Youth Leadership
Program
The Youth Leadership Program is another educational
program that doubles very effectively as a way to promote
your club. Hosting a Youth Leadership program not only
give your club's members an opportunity to develop their
leadership skills, it also helps educate younger members
of society about public speaking.
Toastmasters International Resources
Toastmasters International also has information focusing
on promotional activities that can help build club membership.
Visit the Membership
Building Programs & Ideas page on the TI web
site for further details.
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